About
Jason Collene
Founder, Waypoint Advisory
He didn’t learn construction in a boardroom.
Jason picked up his first tool at 17. He learned the trade from his uncle, built his skills in concrete, and by 1998 had launched his own company from the ground up.
For over 15 years, he ran it — building crews, chasing work, carrying payroll, and navigating every high and low that comes with owning a construction business. He knows what it feels like when momentum is real and when the weight of it all becomes too much.
After his own company ran its course, Jason stepped in as Operations Manager for a national dredging contractor, helping them triple their workforce over a six-year run. He then moved on to build out a new concrete division inside a 100-year-old General Contractor, this time from the inside. That experience... building a team, building systems, building culture — is exactly what he now helps other contractors do for themselves.
Then he walked 500 miles.
In a year that changed everything, Jason and his wife left it all behind and traveled the country.
He walked the Camino de Santiago — a pilgrimage that strips away the noise and forces you to ask what actually matters.
He came home with clarity he hadn’t had in years.
He didn’t want to go back into operations. He wanted to help other construction leaders build what he spent decades learning the hard way.
That’s why Waypoint Advisory exists.
What Jason brings to the table
Over 37 years in and around construction. A business he built, grew, and ultimately had to learn hard lessons from. Years inside another company’s operations, identifying gaps and rebuilding structure. And a framework — the 5 Waypoints — built from lived experience on job sites, in payroll meetings, and in the honest moments when a leader has to decide what kind of company they’re actually building.
He works with a limited number of operators at a time. Because this work is personal, and it should be.
